Back/Operations/Zapier
AdvancedOperationsZapier

Build a Self-Improving Customer Feedback Knowledge Base

Create a virtuous cycle with Zapier that analyzes support conversations, suggests new FAQs for a knowledge base, and uses a human-in-the-loop step to ensure quality and continuously improve an internal chatbot.

From How I AI

How I AI: Reid Robinson's Zapier Workflows for CRM Automation, Meeting Prep, and Feedback Loops

with Claire Vo

Build a Self-Improving Customer Feedback Knowledge Base

Tools Used

Zapier

Workflow automation platform

Step-by-Step Guide

1

Trigger Analysis on Conversation Completion

Set up a Zap to trigger automatically whenever a customer support ticket is closed or a chatbot conversation ends.

2

Extract Question-and-Answer Pair with AI

In the Zap, use an AI action to analyze the full conversation transcript. The AI should identify the user's core question and extract the solution that was provided.

3

Check Knowledge Base and Propose New Entry

Add a step to search your knowledge base (e.g., a Zapier Table). If the AI-identified question is not found, have the AI propose a new, well-formatted FAQ entry based on the question-and-answer pair.

4

Implement a Human Review Step

Instead of automatically adding the new FAQ, use Zapier's 'Human Review' action. This sends the proposed entry to a designated person who can approve, edit, or reject it.

Pro Tip: This human-in-the-loop step is crucial for maintaining a high-quality, accurate knowledge base while still automating 90% of the update process.
5

Close the Loop by Updating the Knowledge Base

Create a second Zap that triggers upon approval from the human review step. This Zap automatically adds the newly approved FAQ to your primary knowledge base, making it instantly available to your internal team chatbot.

Become a 10x PM.
For just $15 / month.

We've made ChatPRD affordable so everyone from engineers to founders to Chief Product Officers can benefit from an AI PM.